Improving the SEO in a Travel Blog

This week’s blog is for Professor Michael Pepe’s Digital Marketing course and the focus is on how to improve my SEO. In order to do this, I must first improve my page relevance. The topic I blog about is travel and what to do when you are in a specific place. Therefore, I will use keywords like excursions, flights, hotels, and countries in order to increase the relevance of my blog on different search engines. More specifically, I will be improving my page relevance through my URL, Title Tag, Header Tag, Main Content, and Hyperlinks. One very easy way to improve your SEO, as talked about on, is to make your content easy to share. There should be a variety of share buttons at the bottom of your post and they should appeal to a broad range of readers.



The words that you choose to include in your URL carry the most importance when it comes to calculating a relevance score. This is what your readers see at the top of the screen and is what will define the website you operate on. So, the keywords you include in the URL can make or break whether your site will be visible through search engines. As a travel site, I need to ensure that my URL matches the topic I am writing about. This will improve its relevance and increase its SEO ranking.

Title Tag

The Title Tag is what shows up on the top of the page after clicking on your desired site. This is also heavily weighted when it comes to relevance and should make sense in relation to the URL.The Title Tag provides the reader a glimpse of what is to come on the site. My Title Tag is My World Adventure, which goes nicely with the world travel keyword in my URL.

Header Tag

The Header Tag holds great value when it comes to the Google search. There are three header tags, with those being  <h1>, <h2>, and <h3>. The <h1> tag is the largest header, so your best keyword should occupy this slot. Using header tags will make your sight easier to browse and find what you are looking for as the reader.


Hyperlinks add credibility to your blog through links to external sources. For example, if information I found on another site seems like it would be of use to my blog, I would include a hyperlink to that page. It is a way of citing a source without interrupting the flow of your blog.

One final way to help increase your SEO and get your blog off the ground would be to utilize the Google Keyword Planner tool. This allows you to mix and match keywords and theoretically see how they would perform in a search if you chose them. It can also help you incorporate historical statistics into your site and/or blog. Once again, it’s worth your time to check out Professor Pepe’s blog at: